Thrilled to join Alacra as Vice President of Marketing on February 4, 2013. Alacra’s unique system organizes financial and legal information for Know Your Customer, Compliance, and Due Diligence workflows. At Alacra, I lead the marketing team in building our sales funnel and demand generation programs. My responsibilities include development of our corporate identity, product collateral, and content marketing. I am also responsible for the Alacra Store, a fast way to access the best business information from over 200 research firms, including all three credit reporting agencies.

I am a revenue team leader with sales, demand generation, and inbound marketing experience in B2B organizations. I work at the nexus of technology, sales, and marketing to deliver revenue.

I led marketing automation development for a global sales and marketing team. In early 2011, I launched EIU’s Marketo-Salesforce automation system including lead scoring, nurturing, email reputation, and workflows to improve sales funnel performance.

Visit my main site for more on demand generation consulting services. I am also working on the Marketing Rockstar’s Guide to Marketo, designed for real marketers who want to solve their problems using Marketo.

The Economist Intelligence Unit is the research division of The Economist Group, publisher of The Economist magazine. 

I was the leader of inbound marketing systems using Salesforce.com and Marketo. I worked closely with the Salesforce.com team to manage workflows and database quality. I also trained marketing and sales people to use our systems effectively for revenue generation. I led the integration of Marketo and SFDC using marketing automation.

My other responsibilities included event management and nurturing campaigns to generate qualified leads for sales team. I managed EIU’s subscription database collateral, including copywriting and design, as well as sales proposal creation. And I worked with my global marketing colleagues on various campaigns. I led the redevelopment of EIU’s regional and then global event program resulting in higher lead generation at a much lower cost.

I also analyzed competitive intelligence and internal data to support the regional and global sales teams.

I help organizations use the Golden Rule to improve customer service, create new services, and delight clients. Read more about my customer oriented approach at GoldenRuleNow.com.

Through my extensive customer facing experiences, I developed an approach to sales, marketing, and business in general. That approach is something you already know well: the Golden Rule.

Visit Golden Rule Now to learn more about applying the Golden Rule to business situations. I am sure you will learn something to apply to your situation which will yield tremendous results (read: dollars).

In 2001-2002 I worked with the very cool team at eXtropia.com in Singapore. I learned open source business at the feet of Eric Tachibana and Gunther Birznieks (among others) who had pioneered early web scripts and promoted the open source movement. I had the privilege of working on a project which became Instant Emergency Community, whose concepts are now part of many emergency service platforms.

Travels. I am an avid traveler and world explorer. My interests are grand monuments and ancient history, so my travels often focus on a historical period of the country I am visiting.

I have visited all 7 continents and all 50 US States. You might see a few of my photos on my G+ Profile. My work was also a finalist for the 2010 National Geographic Expeditions Contest.